About Studio1

In 2010 Sebastian founded his first software company. He wanted the help center to have videos showing customers how to use the product. After messing around with screen recording software, disliking his own voice, being frustrated with shaky mouse movements and having to start over from scratch many times, he did as many others before him: he gave up. He spent too much time being unproductive trying to make high-quality videos to support his customers.

Some time later, when the company had customer support staff, videos were made. They weren't good. The speaker would occasionally mouth-breathe into the microphone or mumble. They were poorly paced, and you'd lose your patience waiting for the human to fill in text fields. Once the videos were made, they were set in stone. Nobody had the desire to remake them because of the time required away from other work assignments. This meant that years-old videos with old logo, old colors and old navigation patterns stuck around forever, not helping the customers who relied on the videos.

Even later, some really nice videos were made by outsourcing the job. They were great! But, wow, they were expensive! And they suffered the same fate as the home-made ones. They quickly became obsolete as the software evolved.

Sebastian thought there had to be a better way. High-quality support video production should be automated, fun and easy. And thus, Studio1 was conceived.

We are committed to:

  • Saving you time and money.
  • Helping you create beautiful videos.
  • Empowering you to keep your videos up-to-date.

Leadership team

Sebastian Seilund
CEO & Founder
Michelle Hottinger
Head of Operations
Jonas Kelstrup
Head of User Experience


Studio1 is located in San Francisco.

3757 Webster Street, San Francisco, CA 94123